A Widespread Territorial Presence
The decision to open two separate locations is not accidental. Florida and Kentucky represent complementary industrial hubs that allow LASIT to effectively cover different geographic areas and manufacturing sectors in the United States. Florida, with its growing manufacturing ecosystem and strategic location for connections to Latin America, joins Kentucky, a state historically recognized for its strong tradition in automotive, aerospace, and advanced industrial component manufacturing.
A Team of Experts for the American Market.
Leading this expansion are professionals with in-depth knowledge of the U.S. industrial fabric. Nicholas Kaczmarski assumes the role of Vice President of Sales for LASIT USA, bringing with him significant experience in selling advanced technologies and industrial laser systems. His strategic vision will be instrumental in coordinating sales activities and developing the overseas customer network.
Alongside him, Matthew Kaczmarski joins the team as Senior Business Development Manager, with the specific task of identifying and cultivating new business opportunities. His expertise in laser technologies and advanced industrial solutions is a valuable asset in building strong and lasting business partnerships in the U.S. market.
Customer Care and Proximity Support
The opening of the U.S. offices not only responds to a logic of commercial expansion, but above all represents a significant enhancement of technical support and customer care capabilities. Having local contact persons allows LASIT to offer significantly more responsive and personalized service, eliminating language barriers, time zones and geographic distances that could slow down support.
Contact persons in the territory also possess a direct understanding of the specific needs of the U.S. industrial market, which is characterized by:
- Stringent compliance regulations: U.S. industry standards, particularly for sectors such as aerospace, medical device, and automotive, require precise knowledge of necessary certifications and traceability requirements
- Fast response time: the U.S. market rewards speed of response and the ability to minimize downtime
- Solution customization: U.S. companies often request custom laser marking systems for specific applications, from marking aircraft components to pharmaceutical traceability
- Integration with Industry 4.0: Growing demand for intelligent, connected systems capable of integrating with digital manufacturing platforms and manufacturing execution systems (MES)
- Sustainability and energy efficiency: increasing focus on solutions that reduce environmental impact and optimize consumption
With new operations offices and a dedicated team on the ground, LASIT is now able to follow U.S. customers from installation to maintenance, from technical assistance to the development of customized solutions. A physical presence that translates into reduced response times, targeted advice and the ability to respond quickly to the needs of a market that does not allow for delays.